Facebook had launched “Product Ads” which will compete directly with Google “Product Listing Ads”. The Facebook Product Ads was created specifically to help businesses sell their products on the platform.
With this new feature from Facebook, advertisers can now target people who visited their website or app courtesy of Custom Audiences and they can select target people based on their location.
Businesses can promote single product or their entire line of products catalogue across the desktop and mobile platform as single or multi-product ad units.
There are various ways in which advertisers can deploy ads like manually uploading their product catalogs or create campaigns that target a specific audience with certain products. Brands that have already used the new ad feature from Facebook are quite excited about the benefits that it offers.
Alternately, they may use the Facebook Custom Audience so as to automatically deliver the most relevant products to the target group. Retail giant Target has recorded 20 percent rise in conversions with Product Ads over other Facebook ads. With this new feature of Facebook is slowly but surely making the transition towards becoming a publisher too as opposed to merely being a social network.
Content is a big part of Facebook’s offerings going forward as it tries to create ‘full-funnel’ media experiences. Facebook product ads will give the best option to select the target location and interest. So, by selecting that it will give the exact audience. The social media would like to convert content into community and community into commerce.
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